Healthcare's Amazon Prime Moment is here
I'm AVP, Brand at Northwell Health. Five years ago, doing brand for a health system was perhaps the worst place a brand professional could hone their craft. Today health and health care is the largest sector of the American economy -- and more importantly, it's where culture is being created. Hear me out. All people today are OBSESSED with their health and wellness. The savvy and connected are as informed and equipped than many primary care physicians to optimize their minds, bodies, and health. Those who are not as connected or informed still have more options and more means at their fingertips, also to be their own general contractors, to question physicians, track their health, and advocate for better or more. This doesn't mean that either group will always make the best choices, or will always have answers that physicians do not. But nearly everyone is far more informed, and opinionated, and expectant, of a better outcome, more effective treatment, and more positive e...